The Brilliant Erotic Ad Campaign by the Belgian Magazine Humo
09 februari 2021 
8 min. read

The Brilliant Erotic Ad Campaign by the Belgian Magazine Humo

At first glance, the advertising campaign the Belgian weekly magazine Humo did a few years ago, looks like the bumbling of an inattentive designer. But if you look twice, you will see the idea behind these ads for a series of erotic books. With the slogan “Put your imagination to work,” these well-placed ads take on a whole new meaning.

Never Been Done

According to Thomas van Campenhout, brand manager of Humo and creative director Jens Mortier, this is the first time that two advertisers on print work together to set up a campaign like this. “The nice thing is that this has never been done and so people first think it is an unfortunate or happy coincidence. And then they laugh about it. ”, Mortier told the Flemish daily De Standaard. “It just shows that you can be very creative with print, if you want to.”

Vacuum Cleaner

According to Mortier, not every advertiser wanted to participate in the erotic advertising campaign. “There was indeed a vacuum cleaner brand that didn’t like it that way. You can probably imagine what we would do with that vacuum cleaner. ”

Avoid Censorship

The lascivious stunt is well in theme with the whimsical satire often found between the pages of Humo, which was founded in 1936 and now has a circulation of 150k+. The advertising campaign is an excellent example of inventive marketing, and it also shows how a publication could potentially avoid censorship while still succeeding in getting its intended message across.

Humo's brilliant erotic campaign

Humo magazine erotic

Humo magazine Djokovic

erotic Humo magazine

erotic Humo magazine marketing

erotic Humo magazine ad campaign

Humo magazine sensual ads

Humo Belgian magazine

Humo's erotic marketing

Click HERE for the bizarre erotic magazine covers of the magazine Hara-Kiri….!!

Source: Humo Magazine

About the author
Marijn is the founder of With more than 20 years of experience within the sensual and erotic art of shunga he is an authority in the genre. During this time he served many customers with complementing their art collection.


on 10 Feb 2021

Fabulous! Smart, in-your-face subtle, the stuff genius is made of!!!



on 10 Feb 2021

Thanks JB. Yes, a wonderful fusion between marketing and sensuality.

Place comment

Secrets revealed of an erotic art genius Find out in our free E-Book